Designed to shape the new story of water, ‘100 Days of Blue’ asks people to get in, on, near or under water daily for 100 days and to share theirthrough their own personal networks and a vast array of social media platforms.
This simple gesture of love for our blue planet demonstrates the vital role it plays in our health and wellbeing and helps us tell new story of water each year 100 days of summer.
The backbone of this year’s celebration based on 100 crowd-sourced words that best describe the cognitive, emotional, psychological, social and spiritual benefits of water.word will be used each day along with
a images submitted by participants engaged in 100 Days of Blue.
The fourth annual ‘100 Days of Blue’ runs from May 29 to September 5 and is hosted by, a vast network of water lovers from around the globe