JMS Group were commissioned by Anglian Water to create an educational video to share tips on how to keep beaches and bathing waters clean in the East of England.
They were keen to ensure the video was fun and engaging, encouraging people to share the tips online. JMS developed a theme song and sea creature characters to show how our actions directly affect the seas and its creatures. Anglian Water loved our suggestion of having seal’s birthday party and a crab’s first date ruined, and understood the vision we had for the video. It was a real pleasure for our team to work on, with the animation produced by our Senior Motion Graphics Designer Hugh South, and the song developed and produced by our creative team. Anglian Water launched the video on June 8th to celebrate World Oceans Day.